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Parkour is an art of movement. But behind this impressive sport is also an important philosophy and a strong mindset
This project for the subject Art Direction represents a holistic campaign. It was not only about creating a proper corporate design, but also about the messages, the content and ideas for visibility. But I think the casefilm explains everything itself.
Team: Sirin Ezgin, Lea Grabmeier
Award:
This project was awarded by the German Art Directors Club in the ADC Talent Award 2024. In the category BRAND EXPERIENCE / BRAND COMMUNICATION > ALL KINDS OF MEDIA and ADVERTISING / BRAND COMMUNICATION > INTEGRATED BRAND COMMUNICATION/ADVERTISING we got bronze.
The focus of this project was creating a concept, a strong message, text and ways how to promote this association.
All of the footage was external and only used as demonstration purpose.
Source: Youtube channels of STORRORS and StormFreerun
