The fictional sports documentary “Run the Story” is dedicated to a different sport in each episode and sheds light on the background of the sport and the athletes themselves. Based on this briefing, a title design with a strong character was to be developed:
Sport brings emotions, sweat, focus but also joy.
It is often about many small moments that make sport as a whole so special. These moments, which may otherwise receive little attention, are highlighted and brought into focus by freeze Frames in newspaper article look. The jump during a salto, the brief moment while running when you are suspended in the air, the fall when bouldering or the serve when playing volleyball.
Team: Ciel von der Diest, Antonia Claßen, Lea Grabmeier
It doesn’t always have to be the absolutely spectacular events that should be captured, but also the emotion behind them and the focus on the moment.
The three-dimensional collage in newspaper look, the paper texture and the noise in the images give this feeling of realness and authentic and proximity.
