“I like that people are still trying to guess what kind of music I’m making.” said Kaytranada once in an interview. And yes it is somehow difficult to describe. As a DJ he carries you with a consistent, insatiable rhythm through disco, funk, hip-hop and R&B. Therefore, I chose as a graphic design style a mixture of the dark, but also bright cyberpunk and the flowy psychedelic world. What both styles unites is a surreal touch, the search for the own identity and the inner life. That’s what his music feels like: being in your own world and drifting away. Maybe to forget about the difficulties with trying to figure out who you are. A struggle that Kaytranada also experienced for many years.
Two worlds:
Psychedelic patterns, but combined with the typical Cyberpunk colors and neon lights. So on one side there are the flowy, organic and moving shapes and on the other the clean, sharp and bright color elements. The neutral typography holds the balance between those two styles.