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What does young people define and what is important for them? For creating a brand film of a fictional retail company, we were dealing with this question. Being free and easy-going, Individuality, a feeling of community as well as therefore describes the youngsters of today best. Our brand film reflects those aspects and shows the little and not always perfect moments that feature a good friendship, where everyone can be themselves.
Team: Simona Koyuva, Miriam Geßner, Lea Grabmeier
The freeze frames with the colorful and vivid animations emphasize the unique character of each person and the special moments among friends. For the Logo we chose a contemporary and simple font, but with the two half circles as a playful detail. The two halves complete each other to a full sun, that represents the positivity and the community feeling of the brand.
