To celebrate the 50th anniversary of our university Hochschule Niederrhein (HSNR) it was our task to design a typographic logo, a design system with matching posters, merchandise articles and a social media account. The concept was to represent the university as a competent forerunner, that paves the way for its students. The fundament of our design system is the distortion of letters to create the form of a signpost-arrow.